Brand Strategy & Posititioning
Visual Identity Design
Pitch Deck Design & Strategy
As industries continue to explore the applications and opportunities surrounding NFT’s to their businesses, Troon Technologies, set out to translate some of their learnings into a turnkey NFT Marketplace Product. They’d build a functioning product “Bloomly” - but struggled to align the product with a strong, cohesive brand identity that would help drive interest and investment. They needed a brand that echoed authenticity, originality, and commitment to the NFT community, while also having the tools like a pitch deck to effectively communicate this vision to potential investors and partners.
We delved into Bloomly's essence to create a brand identity that was a true reflection of their vision and values, ensuring every touchpoint, from logo to color palette, resonated with their commitment to NFT creators. We focused on making a brand that was bright, positive, uplifting and signaled growth and possibility.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
Understanding the power of visuals in the digital realm, we crafted a unique design language for Bloomly, incorporating colors, typography, and aesthetics that encapsulated their mission of authenticity and individuality.
The story of Bloomly wasn’t just told through words; it was encapsulated in every design choice, ensuring that their commitment to authenticity and individuality in the NFT space was always front and center. We wanted to evoke a feeling of creative possibility which the NFT marketplace tends to represent, but also communicate a sense of strengthas a strategic partner for businesses. The “B” balanced that out with some of our more creative design treatments.
The story of Bloomly wasn’t just told through words; it was encapsulated in every design choice, ensuring that their commitment to authenticity and individuality in the NFT space was always front and center. We wanted to evoke a feeling of creative possibility which the NFT marketplace tends to represent, but also communicate a sense of strengthas a strategic partner for businesses. The “B” balanced that out with some of our more creative design treatments.
Understanding the significance of a cohesive narrative for investors, we crafted a pitch deck with the brand's aesthetics, communicating Bloomly's value proposition with clarity and impact.
With a revitalized brand identity and a pitch deck that resonated, Bloomly now had everything in place to seek additional interest and investment in the product - and they did just that.
Shortly after our efforts, Troon Technologies (Bloomly’s Parent Company) was acquired by Spirit Blockchain Capital Inc, a Canadian-Swiss Financial Services company operating specifically in the Blockchain and Digital Asset sectors with the primary goal of creating value through income streams and capital appreciation.