The whole home page is kept short, and to the point, but shows all the essential information, news, and available careers. The tagline however, could use some improvement.

The onboard process is where improvement should be focused. The way it's presented with a slightly blurry image, no clear understanding of what precisely the steps are, or what's required of you, and questions like "are you a person from the US" but no explanation of why that matters, leads to making you feel a little uneasy and confused. How long is this onboard process? What do I get out of it afterwards? Is there a fee to sign up? A minimum I need to put into the bank? Do I need legal documents? Is it secure? Why would it matter if I from the US? You're left with so many questions and uncertainty. Luckily all of these have easy fixes. A quick explanation of the onboarding process would go a long way. Provide temporary redirects or more popups to explain the significance of each question when it's uncertain. We can leave all these choices up to the designer.

Provide better imagery that's more on brand when clicking onboard. It feels so disconnected, which is a shame and makes things seem scarier then intended, especially when you don't know anything about crypto finance. One of the critical things we must remember is that web3 is so new to so many people, and even though cryptocurrency has been around for a few years, many of us don't know anything beyond its name. So when things start evolving, we also have to be transparent with the steps, costs, process, etc… when it comes to finance and new topics like web3, we will have to be even more transparent. Onboard through education.

Sometimes Sygnum does a good job avoiding heavy terminology, but other times you sit there dumbfounded, racking your brain to understand what it all means. Mixing the technical terms with financial terms could leave anyone confused. We are going to assume that most people at least understand the financial terms, but they would still sometimes have to read between the lines to get the main points across. Sygnum talks a lot about tokenization but doesn't really explain its meaning. Simple one-sentence explanations could remove so much confusion. They do a great job of breaking down the information, categorizing what they offer, and explaining if you can look past some complicated wording. They also use some fun puns like 'Sygnature,' which continues to promote their branding.

In conclusion, Sygnum holds on strong to its simplicity and branding, even across social media platforms. The simplicity is more inviting and less stressful, which is perfect when discussing defi, which is still pretty new, and you don't want it to be overbearing. Yet the comfort of the simplicity is quickly ripped away when you try to navigate the stormy waters of the complicated wording and quite scary (and complex) onboarding process. Once again, it's important to remember that we are all still babies when it comes to web3. Still, we want to make a safe and nurturing space for everyone to grow and expand their knowledge, and there's so much opportunity to initiate improvements.

There's a friendly promotional voice talking up the company and its features, making it inviting, light, and happy. Having company news present up front on the home page, is an excellent addition to keep customers up to date with current changes, big news, etc., making sure you're involved and can follow the progression of the company. Also, adding quotes from the founders of either Bitcoin Suisse or other blockchain-related companies shows its desirability.

They do a great job of breaking down the onboarding process. Making things like any fees clear, and breaking down why they are an excellent company to trust—answering the most commonly asked questions—showing active crypto stats, and offering real-time data and videos about Bitcoin Suisse to pull you in. They make all the information easy to digest.

Unfortunately, it can get a little lost behind all the vocabulary. For those of you who understand, fantastic, but from a newbie onboarding perspective, they must navigate through this jungle of complicated wording. Many people are still learning about space, and offering easy to digest content, would ultimately reduce confusion, uncertainty, and surprise. All the information, while short, can be overwhelming, but you'd rather be over-informed when it comes to your finances.

Overall, Bitcoin Suisse does an excellent job of breaking down the information into smaller sections, providing the process of what's needed and expected when you sign up, and creating trust and security with their end consumers. Pushing the Swiss name and colors offers many benefits, one of which being, an underlying trust between money + Swiss banks. The simplicity allows it to be focused on the information. What could be improved, is the visibility of Bitcoin Suisse's team, and Founder. He has a unique look, and large mustache that's very memorable - remember, creating a human point of contact in user's minds, opens up a wide range of opportunity for remarketing. There's also room to rearrange the information to use flashy statistics already present on the site. Overall, the showcasing of information is concise but uses a lot of technical jargon, which should be improved to make the process more inclusive to all of the web3 newbies out there.

Moving this technology stack to be more web3 novice-friendly would be an excellent way for people to learn and understand exactly what they're getting into. It's clear the concept is there, but the execution, in a way, needs to be 'baby-proofed'.

There are a million videos on web3, but they have chosen trusted ones to try to share and spread the movement of web3. The addition of videos on what web3 is allows people to educate themselves more on their website and gain a better understanding from a suggested source.

To a certain extent, their website kind of lacks character. It feels very black and white (which is quite literally is). You can feel there is a set amount of branding across some of the pages, but in others, the typography is the only thing pulling it together. They have animations on some hidden pages, but utilizing it more on the primary traffic areas would improve conversion, and average engagement time.

The news section on the company is great, so you can be kept up to date and feel more involved. Although it seems extremely out of date, as the last post was made in 2020. Web3 Foundation invests in crypto-based companies, and it was only after some digging, that a long, boring-looking list of the companies was found, some of which were ranked. Showcasing these companies more front and center on the website could be highly beneficial to motivate and boost image. It shows the value of what Web3 Foundation does, as well as promotes the companies they have helped fund. Web3 Foundation has some remarkable aspects, great ideas, and projects they're funding. Still, they aren't taking advantage of so many opportunities they have to show themselves off, promote and create traction for the companies they are investing in, and educate others on web3 projects. It's clear they're a very involved and fascinating company with many assets; they just need to grab more opportunities at their disposal.